Self-Serve Pricing

Compare HeyGen API pricing across self-serve plans. See per-minute video costs, monthly credit allocations, and free tier limits. No credit card needed.

HeyGen’s self-serve (Pay-As-You-Go) plan lets you purchase USD balance when you need it — no monthly subscription, no commitments.

How Billing Works

When you authenticate with an API Key (x-api-key header), you are billed under the API tier. Usage is deducted from your prepaid USD wallet.

Check your balance at any time:

GET /v3/users/me → wallet

OAuth vs API Key: If you authenticate with an OAuth bearer token, usage is billed against your web plan, not the API tier. Check your web plan balance with GET /v3/users/me → subscription.

Using an API Key is recommended for high-concurrency and production automation — it provides higher concurrency limits and is more flexible for programmatic use.

Pricing

Video Generation — Avatar V

Highest-fidelity engine with cross-reference-driven animation — see the Avatar V model page for engine details. Avatar V supports Digital Twins only.

Avatar Type	720p / 1080p
Digital Twin	$0.0667 / sec

Video Generation — Avatar IV

Default v3 engine — see the Avatar IV model page for engine details.

Avatar Type	720p / 1080p
Photo Avatar	$0.05 / sec
Digital Twin	$0.0667 / sec
Studio Avatar	$0.0667 / sec

Video Generation — Avatar III

Dedicated photo-to-video pipeline — see the Avatar III model page for engine details.

Avatar Type	720p / 1080p
Digital Twin	$0.0167 / sec
Studio Avatar	$0.0167 / sec
Photo Avatar	$0.0433 / sec

Cinematic Avatar

Flat rate per video (4–15 seconds, 720p/1080p only), not billed by duration. See the Cinematic Avatar guide.

Item	Rate
Cinematic Avatar video	$7.00 / video

Avatar Realtime

Live streaming avatar session, billed per second of session duration (720p only). See the Avatar Realtime guide.

Feature	Rate
Avatar Realtime session	$0.05 / sec

Video Agent

Feature	Rate
Prompt to Video	$0.0333 / sec

HyperFrames

Billed per minute of output video; the rate scales with resolution and fps. See the HyperFrames guide.

Resolution / Frame Rate	Rate
1080p / 30 fps	$0.10 / min
1080p / 60 fps	$0.20 / min
4K / 30 fps	$0.15 / min
4K / 60 fps	$0.30 / min

Video Translation

Mode	Rate
Speed — Audio Only	$0.0333 / sec
Speed — Lip Sync	$0.0333 / sec
Precision — Lip Sync	$0.0667 / sec

Note: Proofread mode is available on Enterprise plans only.

Lipsync

Mode	Rate
Speed	$0.0333 / sec
Precision	$0.0667 / sec

AI Clipping

Turn a long-form video into short highlight clips, billed per clip produced. See the AI Clipping guide.

Item	Rate
Highlight clip	$0.15 / clip

Text-to-Speech

Model	Rate
Speech — Starfish	$0.000667 / sec

Avatar Creation

Operation	Rate
Digital Twin	$1.00 per call
Photo Avatar	$1.00 per call