Real Estate Listing Videos

Turn listing data, photos, and agent scripts into branded property-tour videos with the HeyGen API.

The Problem

Listings with video consistently get more inquiries than those without. But professional property tour videos cost thousands of dollars each — making them viable only for luxury properties. Most agents have great photos but no video.

How It Works

Property photos + listing data → Video Agent prompt → Narrated property tour → Post to listing sites

Attach your property photos as file inputs and describe the property in your prompt. Video Agent creates a narrated walkthrough with an avatar presenting the property highlights.

Build It

1. Structure your listing data

   listing = {
       "address": "742 Evergreen Terrace, Springfield",
       "price": "$485,000",
       "bedrooms": 4,
       "bathrooms": 2.5,
       "sqft": 2200,
       "highlights": [
           "Renovated chef's kitchen with quartz countertops and stainless appliances",
           "Primary suite with walk-in closet and spa-like bathroom",
           "Landscaped backyard with covered patio and fire pit",
           "Walking distance to top-rated schools",
       ],
       "neighborhood": "Quiet, family-friendly street with mature trees",
       "photos": [
           "https://cdn.realty.com/photos/exterior.jpg",
           "https://cdn.realty.com/photos/kitchen.jpg",
           "https://cdn.realty.com/photos/primary-suite.jpg",
           "https://cdn.realty.com/photos/backyard.jpg",
       ],
   }
   
2. Build the tour prompt

   def build_listing_prompt(listing):
       highlights = "\n".join(f"- {h}" for h in listing["highlights"])
   
       return f"""Create a 45-second property tour video for a real estate listing.
   
   Property: {listing['address']}
   Price: {listing['price']} | {listing['bedrooms']} bed / {listing['bathrooms']} bath | {listing['sqft']} sq ft
   
   Tour structure using the attached property photos:
   - Opening (5s): Presenter stands in front of the home. "Welcome to {listing['address']}
     — let me show you why this {listing['bedrooms']}-bedroom home is something special."
   - Kitchen & living (15s): Walk through the main living areas, highlighting:
     {highlights[0] if len(listing['highlights']) > 0 else ''}
   - Primary suite (10s): Showcase the bedroom and bathroom
   - Outdoor space (10s): Show the backyard and patio
   - Closing (5s): "{listing['price']}. Schedule your private showing today."
   
   Tone: Warm, professional, inviting — like a top-producing agent
   who genuinely loves this home. Not salesy.
   Neighborhood note: {listing['neighborhood']}
   """
   
   prompt = build_listing_prompt(listing)
   
3. Submit with property photos

   import requests
   
   files = [{"type": "url", "url": url} for url in listing["photos"]]
   
   resp = requests.post(
       "https://api.heygen.com/v3/video-agents",
       headers={
           "X-Api-Key": HEYGEN_API_KEY,
           "Content-Type": "application/json",
       },
       json={
           "prompt": prompt,
           "files": files,
       },
   )
   video_id = resp.json()["data"]["video_id"]
   

   Then poll for completion — see Video Agent docs.

4. Batch generate for your portfolio

   Generate videos for all your active listings in one run.

   import time
   
   listings = load_from_mls()  # Your listing data source
   
   for listing in listings:
       prompt = build_listing_prompt(listing)
       files = [{"type": "url", "url": url} for url in listing["photos"]]
   
       resp = requests.post(
           "https://api.heygen.com/v3/video-agents",
           headers={
               "X-Api-Key": HEYGEN_API_KEY,
               "Content-Type": "application/json",
           },
           json={"prompt": prompt, "files": files},
       )
       listing["video_id"] = resp.json()["data"]["video_id"]
       time.sleep(5)  # Rate limit spacing
   

Video Styles by Property Type

Property type	Duration	Style	Focus
Starter home	30s	Friendly, energetic	Value, neighborhood, schools
Luxury	60–90s	Elegant, cinematic	Design details, materials, views
Investment	30s	Numbers-driven	ROI, rental income, location
Commercial	45s	Professional	Square footage, traffic, zoning
New construction	45s	Exciting, forward-looking	Customization options, builder quality

Cost Comparison

Approach	Cost per video	Time	Scalability
Professional videographer	$1,000+	Days–weeks	Low
DIY with phone + editing	$0 (your time)	2–4 hours	Very low
Video Agent from photos	~$2–5	Minutes	High

Variations

• Neighborhood spotlight: Generate a separate video about the area — schools, dining, parks, commute times
• Open house invite: Short 15-second teaser: “Open house this Saturday at [address]. Here’s a sneak peek.”
• Multi-language: Translate for international buyers using Video Translation
• Agent branding: Use the same avatar and style across all listings for consistent personal brand

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Next Steps

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