Personalized Greetings & Recognition

Generate thousands of personalized video greetings and employee recognition clips programmatically. Each video uses the recipient’s name, role, and context.

The Problem

A personalized video message makes someone’s day. But recording individual videos for every employee birthday, customer milestone, or team celebration doesn’t scale past a handful of people.

How It Works

Recipient data (name, occasion, details) → Personalized prompt → Video Agent renders → Deliver

Define a template that feels personal, fill in recipient-specific details, and generate a unique video for each person.

Build It

1. Define your occasions and templates

   TEMPLATES = {
       "birthday": {
           "prompt": """Create a 20-second birthday video for {name}.
   
   The presenter should be warm and genuine: "Happy birthday, {name}!
   From everyone at {company}, we hope your day is amazing.
   {personal_note}
   Here's to a great year ahead!"
   
   Tone: Celebratory, warm, genuine — like a friend, not a corporate card.
   Background: Festive but tasteful. Include subtle confetti or balloons.
   """,
       },
       "work_anniversary": {
           "prompt": """Create a 25-second work anniversary video for {name}.
   
   "Congratulations {name} on {years} years at {company}!
   {achievement_note}
   Thank you for everything you bring to the team. Here's to many more!"
   
   Tone: Appreciative and sincere. Professional but warm.
   """,
       },
       "welcome": {
           "prompt": """Create a 20-second welcome video for {name} joining {team}.
   
   "Welcome to {company}, {name}! We're so excited to have you on the
   {team} team. {welcome_note}
   Can't wait to work with you!"
   
   Tone: Enthusiastic, welcoming, energetic.
   """,
       },
       "customer_milestone": {
           "prompt": """Create a 20-second milestone video for {name} at {company}.
   
   "Hey {name}, we just wanted to say thank you. {milestone_detail}
   We really appreciate your trust in us. Here's to what's next!"
   
   Tone: Grateful, personal, not salesy.
   """,
       },
   }
   
2. Generate for a batch of recipients

   import requests
   import time
   
   recipients = [
       {
           "name": "Sarah Chen",
           "occasion": "birthday",
           "company": "Acme Corp",
           "personal_note": "We heard you're celebrating with a trip to Japan — enjoy every moment!",
       },
       {
           "name": "Marcus Johnson",
           "occasion": "work_anniversary",
           "company": "Acme Corp",
           "years": "5",
           "achievement_note": "From leading the product launch to mentoring three new engineers — your impact has been incredible.",
       },
       {
           "name": "Priya Patel",
           "occasion": "welcome",
           "company": "Acme Corp",
           "team": "Engineering",
           "welcome_note": "The team has been looking forward to having a Kubernetes expert on board.",
       },
   ]
   
   jobs = []
   for r in recipients:
       template = TEMPLATES[r["occasion"]]
       prompt = template["prompt"].format(**r)
   
       resp = requests.post(
           "https://api.heygen.com/v3/video-agents",
           headers={
               "X-Api-Key": HEYGEN_API_KEY,
               "Content-Type": "application/json",
           },
           json={"prompt": prompt},
       )
       jobs.append({
           "recipient": r,
           "video_id": resp.json()["data"]["video_id"],
       })
       time.sleep(5)
   

   Then poll for completion and deliver via email, Slack, or your HR platform.

What Makes It Feel Personal

The difference between a greeting that lands and one that feels generic:

Generic (don’t do this)	Personal (do this)
“Happy birthday from the team!"	"Happy birthday, Sarah! We heard you’re heading to Japan — enjoy!"
"Congrats on your anniversary"	"5 years, Marcus — from leading the product launch to mentoring three engineers"
"Welcome aboard"	"Welcome Priya! The team’s been looking forward to having a K8s expert”

The specific detail is what makes it feel like someone actually thought about this person.

Automation Ideas

Trigger	Source	Delivery
Employee birthday	HRIS/HR platform	Email + Slack channel
Work anniversary	HRIS with start dates	Email + manager notification
New hire start date	Onboarding system	Email on day 1
Customer renewal	CRM	Email from account manager
Deal closed	CRM	Slack celebration + email to rep
Usage milestone	Product analytics	In-app or email

Variations

• Manager from-the-desk: Use a specific avatar that represents the CEO or team lead for extra impact
• Team compilations: Generate individual short clips from each team member, then concatenate into a group video
• Holiday greetings: Batch-generate for all clients or employees with holiday-themed prompts
• Multi-language: Use Video Translation for global teams

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Next Steps

Personalized Outreach

Same personalization pattern, applied to sales.

Training & Onboarding

Generate onboarding content for new hires.